Your job is not over once you create a campaign. Now you need to promote it. iSupportSports makes it easy to do this through our social media capabilities. With the click of a button, you can share your campaign across many social media platforms, including Facebook, Twitter, Google+, email, and others. If you have your own website, we provide you a unique campaign link that will allow you to gain even more exposure. Social media is your biggest opportunity to get funding for your campaign. Start with people within your network, and encourage them to share it with their friends, which will allow your campaign to spread virally. Contact potential sponsors by sharing your page with local businesses. Remember, people want to donate to you. You just need to put yourself out there for them to find you.
Setting the right goal is essential to maximizing your fundraising campaign. You want to pick a goal that is attainable and realistic, while still being high enough to provide you with the funds you need. It is important to remember that even if you reach your campaign’s goal before the deadline, your campaign is still live until the end date is reached, allowing you to receive additional funding.
Although there is no penalty for not reaching your goal, make sure your campaign goal makes sense. If you put a ridiculously large number, people might be turned off to your campaign if you can not justify the use of the money. Plan ahead and account for every dollar that needs to be raised. Let people know exactly what the funds will be used for so they can feel comfortable donating to your cause.
This is your biggest opportunity to share your story and skills with potential donors. Be sure to keep it personal and genuine so people viewing it can feel comfortable rallying behind you and supporting your cause. Add clips of your team doing what they love and show images that support your ideas. Make sure to also include a general description of what you will use the funds for, as people like to know what their money will be used for.
We encourage you to be creative and have fun when making your pitch video. You don’t have to be the most creative or tech savvy individual to get your point across. Although, having a professional looking video can help. Make it a team activity and work together to produce something you are proud to show off. Remember, the more work you put in at this stage, the better your chances of having a successful campaign.
This component of your campaign is also your best opportunity to reach out and make an impression on the many individuals and companies browsing our site looking to support campaigns just like yours!
To encourage potential donors to contribute to your campaign, we give you the ability to offer perks. Perks are little rewards that you provide donors in exchange for their donation. They can be customized to give people whatever you have to offer whether it is tangible or intangible. For example, perks can range from:
- a simple thank-you note
- team programs
- a signed picture of you and/or your team
- tickets to your next game or event
- team t-shirts, hats or other merchandise
- invitation to end-of-season banquet
- Clinics or personal lessons
- Personal Q & A with you and/or your team
- Dinner with the team and coaches
We encourage creativity when it comes to choosing the perks you will offer. Perks will keep people interested in your campaign which will lead to your success.
*Please note, monetary perks are not allowed.
When deciding how long your campaign should be, there are a few things to keep in mind:
How soon do you need your funds?
Campaign length can range from 3 to 90 days. Some projects need a quick turn around to use the funds as soon as possible. For example, your team just qualified for a tournament next week. You might run a week long campaign so you can use the funds right away. Other campaigns are a little less time sensitive. For example, you have 4 months to raise money for your upcoming season or charity race, you might choose a 60-90 day campaign. Keep in mind: when someone makes a donation you will have access to the funds immediately through PayPal.
How much time and effort are you willing to put into your campaign?
iSupportSports makes fundraising simple by using the tools provided through our platform. However, bringing your campaign to life and some of the promotion will require a little bit of effort on your part. Do you and your team have the energy to promote a campaign for 100+ days? If you have the enthusiasm to keep people interested for a long period, then longer campaigns might work to your advantage. Keep in mind that shorter campaigns have an urgency factor that might cause potential donors to act quickly in support of your cause. It might be best to select a campaign length between 50-60 days giving you enough time to reach a large audience, yet still short enough to encourage people to act quickly.
Once you have considered these issues, you are ready to set the ideal length for your campaign!