Setting the right goal is essential to maximizing your fundraising campaign. You want to pick a goal that is attainable and realistic, while still being high enough to provide you with the funds you need. It is important to remember that even if you reach your campaign’s goal before the deadline, your campaign is still live until the end date is reached, allowing you to receive additional funding.
Although there is no penalty for not reaching your goal, make sure your campaign goal makes sense. If you put a ridiculously large number, people might be turned off to your campaign if you can not justify the use of the money. Plan ahead and account for every dollar that needs to be raised. Let people know exactly what the funds will be used for so they can feel comfortable donating to your cause.